The Importance of the “Goal”

Today we want to touch on the importance of the goal as it relates to time management.  Lately time management questions have been popping up in our Fb group and we will be discussing time management but feel that we should start a little further back in the process to present a fuller picture.

We feel that without having S.M.A.R.T. goal(s) in your business, the time management component does become even more of a challenge.  Starting and growing a business is hard work so having goals and a plan in place just makes sense.  It will make the challenge of time management much easier to navigate.

Let’s begin with “What is a S.M.A.R.T. Goal?”

S.M.A.R.T. is an acronym for:

Specific – A Goal should not be general.  Example:  I want more business.  (Well don’t we all??). Be specific.  Example:  I want to have 50 paying clients by Jan. 1, 2019

Measurable – Goal can be tracked to know where you began and progress you are making

Achievable – If gaining 50 clients (as in the example above) is totally unreachable then create a number that is just slightly above what you feel can be done.  Example: You know that 30 is doable, then set the goal for 35.

Relevant – Does said goal relate to your overall plans for your business?  Setting a goal that does not relate may be a waste of your energy, so choose goals that will help you reach your ultimate business goals.

Time Bound – Always set a deadline.  Many shy away from a deadline because they feel that if they don’t meet the deadline then they have failed.  We disagree with this logic.

If you don’t set the goal and make the plan to reach the goal then you have not progressed at all.  If you make the goal and the plan – work the plan, even if you don’t reach the goal, you are certainly closer than if you had not done any of these steps.

*TIP* – S.M.A.R.T. goals are great to use in many areas of our lives.  Improving other areas of our life can ultimately help us in our business.  Making these goals in different categories of our life wouldn’t hurt in the least.

The Importance of the Goal


Putting things into action

Once you have set your goals (they are written down, right?) then begin the process of creating the plan to reach those goals.  The best way to do this is to work backwards.  So let’s take the example goal above and create a plan with it.

Your goal is 35 clients.  How many phone calls will it take to get “x” about of appointments?  How many appointments will it take to get a “yes” as a client?  If you don’t know what these numbers are, then just set numbers to work with and as you go along they can be adjusted.

Put those numbers into a planner along with a task related to the number to do each day.  Each task should get you closer to your daily, weekly, monthly and ultimately, your overall goal.

Breaking things down into bite-sized tasks will help with overwhelm and with the issue of time.  Put those tasks within each day and work your plan.

For some people this will mean getting up earlier to do the tasks, for others it will mean working on the task for 10 minutes 2 to 3 times within your day.

Don’t compare your plan to some one else’s plan

We each work our businesses differently, so don’t get caught up in the comparison game.  Plan your work and work your plan.  If you do not achieve the goals you set before you, then re-adjust.  We would suggest that you even journal throughout  your journey.  Journaling will give you an opportunity to reflect.  This will be very important when it comes time to make adjustments.

As you can tell, the importance of the goal is quite big to the overall success of your business.  It touches each aspect from planning,  to time management, to productivity. The goal can also keep you motivated during the tough times.

Next week we will be discussing more in depth on the topic of time management and ways you can get your tasks done while juggling life.  In the meantime, have you ever thought about your role in the success of your business?   Be sure to hop over and read our blog post on The Most Underrated Secret to Success . 

We would love to hear from you!  Have you set your goal?  Let us know in the comment section below.

Until next time we chat, have a busy and prosperous week!

Suzy & Lisa







Suzy is a entrepreneur who loves to support and empower other business women through coaching and teaching. She loves to find ways to encourage and support women to start their own business and build more financial freedom.

    1 Response to "The Importance of the Goal"

Leave a Reply

Your email address will not be published.